Who We Are?

Our brand

We are a global brand for all girls, we believe in affordable fashion for all. We are the number 1 destination for fashion and lifestyle for all the occasions in your life.

Our mission

We aim empower you to look and feel confident. To increase your self-esteem and body positivity to help you realise your true potential.

Our aim

We aim empower you to look and feel confident. To increase your self-esteem and body positivity to help you realise your true potential.

CLOTHIN PRODUCTION

In 2021 we mapped and published our global supply chain.
We’re part of the Sustainable Apparel Coalition (SAC) and are working with our top suppliers to complete
an assessment of their environmental
practices.
We’re going to work with them to improve energy efficiency and investigate using renewable energy.
We’re improving our packaging and labelling to include more recycled content and reduce the amount of materials used.
We’re working with our design teams and our suppliers on more sustainable design techniques.
We’ve only dipped our toes in the area of water and dyeing processes. We will be working together with our suppliers on this in the coming year.
Targets:
202…al garment packaging will be reusable, recyclable or compostable and any plastic used will contain over 50% recycled content.
Textile waste
2023…launch resale and recycling offers across our brands.
2025…no textile waste to landfill in UK supply chain.

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